Home Trends for 2024-2025

In the past year of 2023, while the world experienced widespread negative sentiments due to factors such as the pandemic, war, geopolitical tensions, and economic sluggishness, there were also breakthroughs in artificial intelligence, a flourishing digital economy, and the empowering effects of various policies, all contributing to the ongoing revival of economic vitality. These dynamics have propelled spaces and products towards narratives, experiences, and cultural significance.

Analyzing the common trends among various brands for the years 2024-2025, we observe trends across five macro-level dimensions: technology, society, economy, culture, and art.

01. Reshaping: Establishing experiential scenarios with natural and cultural colors becomes the norm.

In the realm of home furnishings, key phrases such as "warmth and comfort," "natural," "enthusiastic vitality," and "healing optimism" emerged prominently in the new products launched by leading brands in 2023. During the Guangzhou Design Week in December 2023, "natural comfort," "oriental elements," and "environmental protection" were frequently mentioned.

02. Mapping: The transformative power of digital technology drives boundless creativity in digital living.

The digital world, as a simulated virtual space, is gradually altering our lives, leading the digital economy into a comprehensive expansion phase. The widespread application of digital technology has sparked collective imagination among the public, making imagination become "reality," and enabling its manifestation in home settings. Several home furnishing companies are drawing inspiration from the dimensions of "nature" and "technology," incorporating organic natural colors and futuristic technological hues to showcase envisioned lifestyles and future living.

03. Variations: The new generation demonstrates a trend towards differentiation, inclusivity, and self-fulfillment through diversity.

In the societal landscape of the inaugural year of reboot, the new generation is increasingly focusing on their own visions: a value orientation towards authenticity, where each individual prioritizes self-fulfillment, embraces diversity, expresses uniqueness, and fosters creativity. This signifies a true shift in home furnishing towards an era of differentiated inclusivity and self-fulfillment diversity. Amidst the dominance of beige, grayscale, and neutral tones, dopamine colors have successfully created a distinctly vibrant collective psyche.